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	<title>Centrix Software</title>
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	<link>http://www.centrixsoftware.com</link>
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		<title>Live webinar: WorkSpace iQ Product Demonstration</title>
		<link>http://www.centrixsoftware.com/events/live-webinar-workspace-iq-product-demonstration/</link>
		<comments>http://www.centrixsoftware.com/events/live-webinar-workspace-iq-product-demonstration/#comments</comments>
		<pubDate>Thu, 17 May 2012 14:54:58 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4130</guid>
		<description><![CDATA[Time: 3.30pm BST / 4.30pm CET / 10.30am EDT Date: 17th May 2012 Description: In<a href="http://www.centrixsoftware.com/events/live-webinar-workspace-iq-product-demonstration/"><br />read on ..</a>]]></description>
			<content:encoded><![CDATA[<p><strong>Time:</strong> 3.30pm BST / 4.30pm CET / 10.30am EDT</p>
<p><strong>Date:</strong> 17<sup>th</sup> May 2012</p>
<p><strong>Description:</strong></p>
<p>In this webinar we will present an introduction to Centrix Workspace <em>i</em>Q™, the award winning workspace computing analytics software that gives you unparalleled insight into the way users work. In this session we will demonstrate:</p>
<ul>
<li>The unique way in which WorkSpace <em>i</em>Q locates and classifies software packages and hardware</li>
<li>How WorkSpace <em>i</em>Q monitors application usage and how this information can aid migration and rationalization projects</li>
<li>How licence information can be compared against usage to find potential software savings</li>
<li>How WorkSpace <em>i</em>Q can help select which applications need to be included in any migration project and potential Gold builds based on application usage.</li>
</ul>
<p>Whether you are looking at general cost reduction, virtual desktops or any other type of desktop transformation, our workspace computing analytics will provide you both the empirical data and business case to assist in your project. We find that in general <strong>we save $500 per desktop for our customers</strong><strong> </strong>and in many cases we<strong> </strong><strong>unlock the budget to enable them to roll out their project.</strong></p>
<p>Whatever your plans are, before you start, you must know what assets you have, how they are being used and consumed by whom to ensure success.</p>
<p><strong><a href="https://centrix-events.webex.com/centrix-events/onstage/g.php?t=a&amp;d=955005254">Register now</a> to secure your place on the webinar!</strong></p>
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		<title>VMware Forum 2012, Boston, 15th May</title>
		<link>http://www.centrixsoftware.com/events/vmware-forum-2012-boston-15th-may/</link>
		<comments>http://www.centrixsoftware.com/events/vmware-forum-2012-boston-15th-may/#comments</comments>
		<pubDate>Tue, 15 May 2012 09:00:11 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=3851</guid>
		<description><![CDATA[Click here for more information.]]></description>
			<content:encoded><![CDATA[<p><a href="http://forum.vmware.com/2012/">Click here for more information.</a></p>
]]></content:encoded>
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		<title>Entrepreneur Profiles</title>
		<link>http://www.centrixsoftware.com/news/entrepreneur-profiles/</link>
		<comments>http://www.centrixsoftware.com/news/entrepreneur-profiles/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:22:18 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4172</guid>
		<description><![CDATA[The Business Magazine, 11th May 2012 To view the article click here.]]></description>
			<content:encoded><![CDATA[<p>The Business Magazine, 11th May 2012</p>
<p><a href="http://www.businessmag.co.uk/entrepreneur/">To view the article click here.</a></p>
]]></content:encoded>
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		<title>Hardware in a Virtual World</title>
		<link>http://www.centrixsoftware.com/news/hardware-in-a-virtual-world/</link>
		<comments>http://www.centrixsoftware.com/news/hardware-in-a-virtual-world/#comments</comments>
		<pubDate>Fri, 11 May 2012 13:09:37 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4180</guid>
		<description><![CDATA[IT Business Edge, Arthur Cole, 11 May 2012 To read the article click here. &#160;]]></description>
			<content:encoded><![CDATA[<p>IT Business Edge, Arthur Cole, 11 May 2012</p>
<p><a href="http://www.itbusinessedge.com/cm/blogs/cole/hardware-in-a-virtual-world/?cs=50412">To read the article click here.</a></p>
<p>&nbsp;</p>
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		<title>Designing Citrix infrastructure with Centrix Software</title>
		<link>http://www.centrixsoftware.com/blog/designing-citrix-infrastructure-with-centrix-software/</link>
		<comments>http://www.centrixsoftware.com/blog/designing-citrix-infrastructure-with-centrix-software/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:00:52 +0000</pubDate>
		<dc:creator>Paul Burke</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4147</guid>
		<description><![CDATA[Designing Citrix infrastructure was always a bit of a black art with a few people<a href="http://www.centrixsoftware.com/blog/designing-citrix-infrastructure-with-centrix-software/"><br />read on ..</a>]]></description>
			<content:encoded><![CDATA[<p>Designing Citrix infrastructure was always a bit of a black art with a few people becoming very very good at it.  The job has also become harder and harder as Citrix has introduced a wealth of additional application delivery infrastructure choices and a flexible licensing model that gives organizations a myriad of choices on infrastructure implementation.  These talented few are in high demand and will continue to be, good news indeed for those few! Quite simply, the demand for planning knowledge of Citrix has outstripped the supply and there is an opportunity to automate this process…</p>
<p>Centrix Software, for several years now, has been building analytics solutions that capture and evaluate the usage patterns of users on apps and devices in the enterprise environment with the  view of providing clearer guidance on desktop transformation and asset rationalization.  Prior to this time Centrix was a consultancy organization and reseller partner with Citrix for many years with deep knowledge of deploying Citrix solutions.</p>
<p>What is really exciting is that Centrix Software has now brought together its expertise of user behaviours analytics and its knowledge of Citrix infrastructure to create “Centrix Workspace Designer for Citrix”.  This innovative solution is designed to accelerate the process of enterprise planning and deployment of Citrix solutions in Desktop transformation projects.  I believe this will has a significant impact on the  virtualization space in several ways:</p>
<ul>
<li>It gives enterprise a clear simple path to follow to design the infrastructure without them having the need for deep knowledge of Citrix technologies or the behavior and usage patterns of their users</li>
<li>It increases the likely success of the transformation projects by ensuring that the right apps and desktops are delivered to the right users to meet their needs.</li>
<li>It optimizes use of Citrix technologies to apply the right solution to the right users and leverages the licensing flexibility of Citrix in doing so.</li>
<li>It accelerates the planning and deployment process of Citrix solutions offering increased service opportunities for Citrix/Centrix software partners.</li>
<li>It provides accurate assessments of concurrent usage and resource consumption by the users to ensure that the correct amount of infrastructure capacity is implemented and optimal cost is incurred.</li>
</ul>
<p>I am really looking forward to showing WorkSpace Designer for Citrix off to attendees at Synergy 2012 net week in San Francisco.  Drop by our booth in the expo hall and I would be delighted to show you!</p>
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		<title>Centrix Software Joins Microsoft System Center Alliance Program</title>
		<link>http://www.centrixsoftware.com/press-releases/centrix-software-joins-microsoft-system-center-alliance-program/</link>
		<comments>http://www.centrixsoftware.com/press-releases/centrix-software-joins-microsoft-system-center-alliance-program/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:47:56 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4155</guid>
		<description><![CDATA[Centrix WorkSpace iQ Integrates with System Center 2012 to Provide Comprehensive End-User Computing Intelligence Citrix<a href="http://www.centrixsoftware.com/press-releases/centrix-software-joins-microsoft-system-center-alliance-program/"><br />read on ..</a>]]></description>
			<content:encoded><![CDATA[<p align="center"><em><span style="font-family: Calibri; font-size: small;">Centrix WorkSpace iQ Integrates with System Center 2012 to Provide Comprehensive End-User Computing Intelligence</span></em><span style="font-family: Arial;"><br />
</span></p>
<p><strong><span style="font-family: Calibri; font-size: x-small;">Citrix Synergy, San Francisco (booth 707) –  May 9, 2012</span></strong><span style="font-family: Calibri; font-size: x-small;">: </span><a href="http://www.centrixsoftware.com"><span style="font-family: Calibri; font-size: x-small;">Centrix Software</span></a><span style="font-family: Calibri; font-size: x-small;">, a leading provider of workspace computing solutions, today announced that it has joined the Microsoft System Center Alliance Program.  The company is integrating WorkSpace <em>i</em>Q, an end-user computing analytics solution, with System Center 2012 Configuration Manager.  </span></p>
<p><span style="font-family: Calibri; font-size: x-small;">“As membership in the Microsoft System Center Alliance Program demonstrates, </span>Centrix Software is committed to partnering with leading vendors in desktop transformation and cloud-based solutions.  Now, we’re making it even easier for enterprises to leverage the complementary capabilities of WorkSpace <em>i</em>Q<em> </em>and System Center 2012 Configuration Manager. By pulling inventory data from System Center 2012 Configuration Manager into WorkSpace <em>i</em>Q, customers can achieve a comprehensive view into their end-users’ appliance, device and content usage, helping them to accurately plan desktop transformations and optimize IT delivery,” said Barry Flanagan, Senior Director of Strategic Alliances<em>, </em>Centrix Software.</p>
<p><span style="font-family: Calibri; font-size: x-small;">“We’re very pleased to welcome Centrix Software into the System Center Alliance Program.  The combination of System Center 2012 and WorkSpace <em>i</em>Q enables customers to more fully optimize their software and hardware investments and enhance end-user computing management,” said Sergio Klarreich</span>, Director Strategic Alliances, Management and Security Division, Microsoft Corp.</p>
<p><span style="font-family: Calibri; font-size: x-small;">The System Center Alliance Program provides an online community that helps partners more easily collaborate on the creation of solutions for System Center, and delivers a vehicle for providing information about those solutions to customers and sales channels.</span></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;">About Centrix Software</span></strong></strong></p>
<p><span style="font-family: Calibri; font-size: x-small;">Headquartered in Newbury, UK, with the US corporate office in Framingham, MA, </span><a href="http://www.centrixsoftware.com/"><span style="font-family: Calibri; font-size: x-small;">Centrix Software</span></a><span style="font-family: Calibri; font-size: x-small;"> provides award-winning workspace computing solutions that optimize the way IT infrastructures deliver applications and content provisioned from physical, virtual, web or hosted platforms. By enabling a user-centric approach to IT service delivery, Centrix Software helps its customers to be more agile, flexible and efficient in how they deliver client-side technology services. Centrix Software’s solutions have helped leading organizations in banking and securities, insurance, telecommunications, retail, manufacturing, pharmaceutical, energy and utilities, and the public sector. For more information please visit </span><a href="http://www.centrixsoftware.com/"><span style="font-family: Calibri; font-size: x-small;">www.centrixsoftware.com</span></a><span style="font-family: Calibri; font-size: x-small;">.</span></p>
<p><span style="font-family: Calibri; font-size: x-small;">For the latest information on Centrix Software</span></p>
<ul>
<li><span style="font-family: Times New Roman; font-size: small;"><a href="http://www.twitter.com/centrixsoftware"><span style="font-family: Calibri; font-size: x-small;">Centrix Software Twitter</span></a></span></li>
<li><span style="font-family: Times New Roman; font-size: small;"><a href="http://www.youtube.com/user/centrixsoftware"><span style="font-family: Calibri; font-size: x-small;">Centrix Software YouTube channel</span></a></span></li>
<li><span style="font-family: Times New Roman; font-size: small;"><a href="http://www.facebook.com/pages/Centrix-Software/137343129681008"><span style="font-family: Calibri; font-size: x-small;">Centrix Software Facebook page</span></a></span></li>
</ul>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;"> </span></strong></strong></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;">Contacts</span></strong></strong></p>
<p><span style="font-family: Calibri; font-size: x-small;">Jane Rimmer</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Centrix Software</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Email: </span><a href="mailto:jane.rimmer@centrixsoftware.com"><span style="font-family: Calibri; font-size: x-small;">jane.rimmer@centrixsoftware.com</span></a></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;"> </span></strong></strong></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;">US PR/Analyst Relations</span></strong></strong></p>
<p><span style="font-family: Calibri; font-size: x-small;">Janice Bedsole</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Tel: +1 781-789-6108</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Email: </span><a href="mailto:Janice@bedsoleandcompany.com"><span style="font-family: Calibri; font-size: x-small;">janice@bedsoleandcompany.com</span></a></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;"> </span></strong></strong></p>
<p><strong><strong><span style="font-family: Calibri; font-size: x-small;">EMEA PR/Analyst Relations</span></strong></strong><strong><span style="font-family: Calibri; font-size: x-small;"><br />
</span></strong><span style="font-family: Calibri; font-size: x-small;">Kellie Collier</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Goode Communications</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Tel: +44 (0) 1491 873 323</span><span style="font-family: Calibri; font-size: x-small;"><br />
</span><span style="font-family: Calibri; font-size: x-small;">Email: </span><a href="mailto:kellie.collier@goode.co.uk"><span style="font-family: Calibri; font-size: x-small;">kellie.collier@goode.co.uk</span></a></p>
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		<title>Centrix Software helps enterprises apply right flavor of virtualization with new analytics in WorkSpace iQ</title>
		<link>http://www.centrixsoftware.com/press-releases/centrix-software-helps-enterprises-apply-right-flavor-of-virtualization-with-new-analytics-in-workspace-iq/</link>
		<comments>http://www.centrixsoftware.com/press-releases/centrix-software-helps-enterprises-apply-right-flavor-of-virtualization-with-new-analytics-in-workspace-iq/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:46:43 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4153</guid>
		<description><![CDATA[WorkSpace Designer for Citrix enables organizations to determine best type of desktop and application virtualization<a href="http://www.centrixsoftware.com/press-releases/centrix-software-helps-enterprises-apply-right-flavor-of-virtualization-with-new-analytics-in-workspace-iq/"><br />read on ..</a>]]></description>
			<content:encoded><![CDATA[<p align="center"><em><span style="font-family: Arial; font-size: small;">WorkSpace Designer for Citrix enables organizations to determine best type of desktop and application virtualization technology to use based on users’ workstyles </span></em></p>
<p align="center"><em><span style="font-family: Arial; font-size: small;">Integrates application compatibility analysis with Citrix AppDNA Apptitude and introduces unique analysis reports for user virtualization </span></em></p>
<p><strong><strong><span style="font-family: Arial; font-size: x-small;">Citrix Synergy, San Francisco (booth 707) – May 9, 2012</span></strong></strong><span style="font-family: Arial; font-size: x-small;">: </span><a href="http://www.centrixsoftware.com/"><span style="font-family: Arial; font-size: x-small;">Centrix Software</span></a><span style="font-family: Arial; font-size: x-small;">, a leading provider of workspace computing solutions, today announced a new set of reports within WorkSpace <em>i</em>Q, its award-winning end-user computing analytics solution, which will help desktop and virtualization architects select the best types of virtualization technology based on analytics focused on the user and their technology consumption patterns.</span></p>
<p><span style="font-family: Arial; font-size: x-small;">With </span><a href="http://www.centrixsoftware.com/products/workspace-iq/"><span style="font-family: Arial; font-size: x-small;">Centrix WorkSpace <em><em><span style="font-family: Arial;">i</span></em></em>Q</span></a><span style="font-family: Arial; font-size: x-small;"> IT decision-makers gain fast access to unparalleled intelligence on users, applications, devices and IT consumption patterns to ensure technology investments are fully optimized to user environments.  The latest version of WorkSpace <em>i</em>Q introduces: </span></p>
<ul>
<li><strong><span style="font-family: Arial; font-size: x-small;">WorkSpace Designer for Citrix</span></strong><span style="font-family: Arial; font-size: x-small;">– project teams can quickly and easily analyze the existing end-user computing infrastructure in preparation for employing the right combination of Citrix desktop virtualization technologies. The WorkSpace Designer covers initial analysis through detailed capacity planning for Citrix XenDesktop and XenApp infrastructure deployments, including:</span>
<ul>
<li><span style="font-family: Arial; font-size: x-small;">Initial analysis of users to determine the best virtualization choices for desktop delivery based on their work-style. </span></li>
<li><span style="font-family: Arial; font-size: x-small;">In depth analysis of application usage, including the ability to sort applications by total use and filter by business groups, locations and sessions.</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Analysis of which applications need to be deployed on both Citrix XenDesktop and XenApp platforms and the associated compatibility status, including integration with Citrix AppDNA Apptitude.</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Capacity planning for the final deployment based on application allocation by platform, user requirements and core infrastructure components such as SAN capacity.</span></li>
</ul>
</li>
</ul>
<ul>
<li><strong><span style="font-family: Arial; font-size: x-small;">User Virtualization Overview Report</span></strong><span style="font-family: Arial; font-size: x-small;"> – provides unique insight into user workstyles, enabling project teams to design and deploy user virtualization in the most effective method.  Capabilities include:</span>
<ul>
<li><span style="font-family: Arial; font-size: x-small;">User consumption patterns of both applications and data, including total data storage by user and data transfer metrics</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Unparalleled login statistics</span><span style="font-family: Arial; font-size: x-small;">.</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Easy identification of top application usage, enabled by WorkSpace <em>i</em>Q’s patent-pending application matching technology.</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Identification of where applications require administrative rights enabling the most efficient user-policy design.
<p></span></li>
</ul>
</li>
<li><strong><span style="font-family: Arial; font-size: x-small;">A ‘One Click’ Data Summary Report</span></strong><span style="font-family: Arial; font-size: x-small;"> that makes it easy for customers and partners to integrate the application and asset usage intelligence captured by WorkSpace <em>i</em>Q with other desktop and IT management systems in use, such as software licensing tools, to support wider user-centric technology decision-making</span><span style="font-family: Arial; font-size: x-small;">.</span></li>
</ul>
<p><span style="font-family: Arial; font-size: x-small;"> “User environments are highly dynamic.  In large organizations, the scale of the user base and the diversity of technology use can make it difficult for IT teams to plan architecture or application change without impacting on productivity or the user experience,” said Paul Burke, director of products, Centrix Software.  “WorkSpace <em>i</em>Q addresses this challenge, making it easy for IT decision-makers to understand the user environments and which application delivery options best suit their needs. The latest updates provide new capabilities for IT teams designing Citrix environments and virtualization projects that drives dramatic cost reductions and performance improvements.”</span></p>
<p><span style="font-family: Arial; font-size: x-small;">“Customers are increasingly looking to separate their users from applications and devices in order to deliver the flexibility and mobility demanded by today’s workforce” said Neil O’Donoghue, Director of Professional Services at AppSense. “Understanding the current consumer-centric work environment is a critical starting point for making the right transformation decisions and Centrix Software is providing the richest, deepest understanding of users, their work patterns and how data and applications are accessed. This provides unique invaluable insight for any customer looking to transform and virtualize their users.”</span></p>
<p><span style="font-family: Arial; font-size: x-small;"> “</span><span style="font-family: Arial; font-size: x-small;">When you deploy desktop and application virtualization, you need continuous insight and visibility across the user environment and infrastructure, or your deployment is going to fail,&#8221; said Rachel Chalmers, Research director, Infrastructure Computing for the Enterprise at The 451 Group.  &#8220;Analytics plays a key role here. It helps organizations map the most appropriate virtualization technologies to each user based on how they work. This user-centric approach encourages users to adopt new technologies &#8211; and by the way, it saves money and gives central IT better controls.&#8221;</span></p>
<p><strong><span style="font-family: Arial; font-size: x-small;">About Centrix Software</span></strong></p>
<p><span style="font-family: Arial; font-size: x-small;">Headquartered in Newbury, UK, with the US corporate office in Framingham, MA, </span><a href="http://www.centrixsoftware.com/"><span style="font-family: Arial;">Centrix Software</span></a><span style="font-family: Arial;"> provides award-winning workspace computing solutions that optimize the way IT infrastructures deliver applications and content provisioned from physical, virtual, web or hosted platforms. By enabling a user-centric approach to IT service delivery, Centrix Software helps its customers to be more agile, flexible and efficient in how they deliver client-side technology services. Centrix Software’s solutions have helped leading organizations in banking and securities, insurance, telecommunications, retail, manufacturing, pharmaceutical, energy and utilities, and the public sector. For more information please visit </span><a href="http://www.centrixsoftware.com/../../../"><span style="font-family: Arial;">www.centrixsoftware.com</span></a><span style="font-family: Arial;">.</span></p>
<p><strong><span style="font-family: Arial; font-size: x-small;">Tweet this:</span></strong><span style="font-family: Arial;"> New updates to Centrix WorkSpace <em>i</em>Q from @centrixsoftware speed #virtualization decisions #CitrixSynergy</span></p>
<p><span style="font-family: Arial; font-size: x-small;">For the latest information on Centrix Software</span></p>
<ul>
<li><span style="font-family: Calibri; font-size: x-small;"><a href="http://www.twitter.com/centrixsoftware"><span style="font-family: Arial;">Centrix Software Twitter</span></a></span></li>
<li><span style="font-family: Calibri; font-size: x-small;"><a href="http://www.youtube.com/user/centrixsoftware"><span style="font-family: Arial;">Centrix Software YouTube channel</span></a></span></li>
<li><span style="font-family: Calibri; font-size: x-small;"><a href="http://www.facebook.com/pages/Centrix-Software/137343129681008"><span style="font-family: Arial;">Centrix Software Facebook page</span></a></span></li>
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<p><strong><span style="font-family: Arial; font-size: x-small;"><br />
Contacts</span></strong></p>
<p><span style="font-family: Arial; font-size: x-small;">Jane Rimmer<br />
Centrix Software<br />
Email: </span><a href="mailto:jane.rimmer@centrixsoftware.com"><span style="font-family: Arial;">jane.rimmer@centrixsoftware.com</span></a></p>
<p><strong><span style="font-family: Arial; font-size: x-small;">US PR/Analyst Relations</span></strong><span style="font-family: Arial;"><br />
Janice Bedsole<br />
Tel: +1 781-789-6108<br />
Email: </span><a href="mailto:Janice@bedsoleandcompany.com"><span style="font-family: Arial;">janice@bedsoleandcompany.com</span></a></p>
<p><strong><span style="font-family: Arial; font-size: x-small;">EMEA PR/Analyst Relations<br />
</span></strong><span style="font-family: Arial;">Kellie Collier<br />
Goode Communications<br />
Tel: +44 (0) 1491 873 323<br />
Email: </span><a href="mailto:kellie.collier@goode.co.uk"><span style="font-family: Arial;">kellie.collier@goode.co.uk</span></a></p>
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		<title>Citrix Synergy 2012, San Francisco, 9-11 May</title>
		<link>http://www.centrixsoftware.com/events/citrix-synergy-2012-san-francisco-9-11-may/</link>
		<comments>http://www.centrixsoftware.com/events/citrix-synergy-2012-san-francisco-9-11-may/#comments</comments>
		<pubDate>Wed, 09 May 2012 09:00:37 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Events]]></category>

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			<content:encoded><![CDATA[<p><a href="http://www.citrix.com/English/NE/events/event.asp?eventID=2318634"><img class="alignleft size-full wp-image-3769" title="Synergy" src="http://www.centrixsoftware.com/wp-content/uploads/Synergy.png" alt="" width="331" height="73" /></a></p>
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		<title>VMware Forum 2012, London, 9th May</title>
		<link>http://www.centrixsoftware.com/events/vmware-forum-2012-london-9th-may/</link>
		<comments>http://www.centrixsoftware.com/events/vmware-forum-2012-london-9th-may/#comments</comments>
		<pubDate>Wed, 09 May 2012 09:00:18 +0000</pubDate>
		<dc:creator>jo.barnett@centrixsoftware.com</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=3854</guid>
		<description><![CDATA[Click here for more information.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vmwareforum2012.com/London">Click here for more information.</a></p>
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		<title>Thoughts from VMforum, Dallas</title>
		<link>http://www.centrixsoftware.com/blog/thoughts-from-vmforum-dallas/</link>
		<comments>http://www.centrixsoftware.com/blog/thoughts-from-vmforum-dallas/#comments</comments>
		<pubDate>Fri, 04 May 2012 09:21:25 +0000</pubDate>
		<dc:creator>George Pradel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Desktop Transformation]]></category>

		<guid isPermaLink="false">http://www.centrixsoftware.com/?p=4143</guid>
		<description><![CDATA[Yesterday I had the privilege to represent Centrix Software at the VMForum in Dallas, TX.<a href="http://www.centrixsoftware.com/blog/thoughts-from-vmforum-dallas/"><br />read on ..</a>]]></description>
			<content:encoded><![CDATA[<p>Yesterday I had the privilege to represent Centrix Software at the VMForum in Dallas, TX. Sources put the number attendees in the 800ish range which I believe as it took nearly 20 minutes to get the cars out of the parking garage!  The conversations with folks were fantastic!</p>
<p>Some were just starting to look at VDI and others were just starting to look at virtualizing their servers (yes, you read that right). A couple of talking points came up time and again when talking about virtualizing desktops, the first topic was the fact that server virtualization and desktop virtualization share very little common ground. The second topic was the XP to Windows 7 migration that inherently seems to be part of a desktop transformation. The third topic was how on earth to decide what applications to put into the master image.</p>
<p>The conversations were very animated around our ability to identify how a user is behaving in relation to the applications. Identifying applications which are accessed off the network vs. on so that you can identify candidates better. Licensing remediation is part of this since you want to license the products that you are actually using vs. the ones that are installed. When thinking about what goes into your master image, we have this concept of a “tail” that will give you a good idea what applications are used by the majority of your users and how best to deploy those. This method can be applied to a pilot group to provide the greatest number of applications to the largest number of users with the smallest number of master images. We also talked about using application virtualization and other technologies to deploy those apps.</p>
<p>Many times the windows xp to windows 7 migration is overlooked as part of the project of deploying a VMware View environment. The Workspace <em>i</em>Q product can bring all of your applications into the database and show you which ones to focus on based on utilization. Once you have the targets, you can see whether the applications are compatible with Windows 7 32 bit, 64 bit or not at all. We do this in the product because we are one of only 3 Microsoft Jumpstart Partners which allows us to link to their database and cross reference apps in the report. If you’re going to keep the machines physical, this will also tell you whether the devices are compatible with Windows 7, for instance, a machine may only need a memory upgrade of 2gb in order to be compatible. This tool will allow you to identify the group and get an immediate report on the viability of running in Windows 7 so you know where to focus your time.</p>
<p>The VMWare attendees were great to talk to and challenged me as to how we can make our products even better. Signing off from Dallas, TX. Look for a report from San Francisco next week at the Synergy event. Please stop by and say Hi if you’re at the show.</p>
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